What’s your favourite CMS and why?

08 Dec 2017

As a professional blog copywriter aka ghost blogger based here in Queensland, Australia, I get asked a lot about websites and CMS platforms, while I'm a writer, it certainly comes with the territory. So when people ask, "what's your favourite CMS and why?" the first thing that comes to mind is WordPress. Why Wordpress? W...

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Posts vs Blog (Super Quick Read)

06 Dec 2017

As a professional blog copywriter aka ghost blogger based here in Queensland, Australia,  I've come across some people who get confused with all the digital marketing lingo, so I thought I might attack the most commonly confusing terms to start with. So here we go, posts vs blog. A blog is the page that has all your posts. I won't fully go int...

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Can my blog help me get more followers on social media?

17 Apr 2017

Hi, everyone! Happy Easter Monday, I hope you're all having a wonderful day, whether it be with friends and family, or if you're like my husband and I - working from working from home and loving it! I often get asked, "Can my blog help me get more followers on social media?" Ok, so confession time, while I've been ghost blogging for other businesses for almost 5 years now, I only just started writing my own. I, too, am learning and growing my audience on social media, b...

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Blogging Expectations

09 Apr 2017

What is it that makes you jump out of bed in the morning? I'm not talking about your loved ones and what not (because of course they get you out of bed, especially if your 3 year old has anything to say about it...) I'm talking about the thing that makes your excited, a passion for something you love doing, the thrill of the challenge that only you can pull off...what is it? Is it closing a business deal that everyone said couldn't be done? Is it that ...

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Blog Post Types – what can we blog about?

08 Jul 2013

Blogging is so fun! But it can be a little overwhelming or sometimes even underwhelming at times. As a professional blog copywriter aka ghost blogger based here in Queensland, Australia, I've been through it all. ...

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Who do you ghost blog for?

16 Jun 2013

I get the question 'who do you ghost blog for?' quite frequently and to answer this, I explain that I'm primarily a ghost blogger, so I don't broadcast who am I writing for and most of my current clients wouldn't wish me to do that either. Which of course is fine since those who hire me own the content and are credited to the blogs. However, any clients happy to share select samples or excerpts of blog posts I've written for them will be shared in the future on this site as part of my portfolio....

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Who owns the content?

09 Jun 2013

I understand the need to fit a brand or on an image that a business or website which has a certain style for which they’d wish for me to adhere to. As a ghost blogger, all content will be written exclusively for you and therefore you own the content*. With a balance of creativity and professionalism, I can create articles and blog posts that match the tone and attitude of your brand. When you hire me, you get clear blogs that are meticulously researched content with a tone tailored to your un...

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How much should I be involved in the blogs each week?

09 Jun 2013

Depending on the nature of different blog post types, a few require some collaboration. Some posts may require your unique wisdom or opinions in a niche topic – it makes your posts more authentic and valuable. Each week, I’ll ask you some questions about the topic you’d like me to write for that week and you can answer as brief or elaborate as you’d like. You could share with me keywords you'd like me to target as your copywriter, blog ideas and headlines, content outlines and rese...

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How long it takes to complete a blog

23 May 2013

It depends on a number of factors for how long it takes to complete a blog, including: Per the blog request, what is involved if I am writing from scratch, rewriting something you already have on your site, further editing, proofreading, SEO and if you’d like me to help publish your blogs to your site and design the layout of how it will appear on your website How complex and/or general the topic is Your audience – who are they and where are they located?...

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How can you help me with SEO?

23 May 2013

I am an SEO (Search Engine Optimised) blog writer. So when I write, I write with SEO in mind. I am not a website SEO specialist. I do use fundamental SEO techniques like keyword research as a guide to writing content which may be discovered by search engines and can contribute to the overall ranking of your website in the search engine result pages (SERPs)....

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