What's it like writing for someone else?

07 Dec 2017

There are hundreds of blogs out there – from roof companies to refrigerated vehicles. There are numerous case studies as to why blogs on a company website are so beneficial. But what do you write about? After writing for several weeks on a topic, some marketers and copywriters might run out steam, sometimes it takes an outsider to take a fresh take on your blog and that’s where I can help. Whether you need help coming up with ideas for your blog or just plain, old getting someone to write them for you – as a ghost blogger, I absolutely thrive on the challenge of a once stale blog. Many clients ask me “what’s it like writing for someone else?” and I will tell you what I told them “I’m a storyteller”.

I like to see the beauty in even the most seemingly boring topic and bring life to it, I see it from the customer’s perspective. For example, if someone wants to buy a humidifier – what can we write about that make this more than about just buying one? What’s the story? How can it make sleeping easier? Why? I tackle every topic like an investigator or reporter of sorts – I want to ask the usual Who, What, Whens, Wheres and Whys but also go deeper – How, Which and also ask your customers – will they join us on this journey? Writing for another industry takes research (which I love doing) but it also takes that almost layman’s knowledge to look at the topic as a whole, without bias and see your target market and topics in a whole other light. So are you ready? Do you want a researcher and storyteller on your team? Writing for my personal blogs I like to have a very personable tone, but I know some industries that I write for are more formal and I easily pick up the tone that they want to have. My ghost blogging is a combination of you and I. Contact me today and let’s see how we can work together.