18 Mar 2018
Want to listen to the audio version of this blog post, ‘The Power of Blogging’?
I figured something out yesterday. It sounded too simple to be such a powerful idea. After watching Adam Leipzig speak on YouTube through his TED talk (you can watch the video here) I knew that I wasn’t looking at ‘what I do’ in the bigger picture. My job is ghost blogging but ‘what I do’ is so much more than that. So I’ve decided to change my ‘elevator speech’.
When someone asks me what do you do? I will tell them this: I create blogs to inspire. If you’re a passionate owner and business that wants to make a positive difference, I write meaningful copy to move your audience and show them the possibilities of how your services and products can help transform their lives.
It might sound grandiose but it’s my true message from the heart. For example, I write for a company who provides lingerie for plus size women. The business’s mission is to help women embrace their curves and feel their most confident. Each week we blog about topics that truly mean something to women who hadn’t previously felt beautiful. This company provides quality plus size shapewear and bras that not only look good but feel good, and I love blogging for them because their products make such a difference in a woman’s life.
I’ve always loved being around people. Listening to their inspiring stories was always something I looked forward to whenever I was out and about with my mother, at the shops or at a dinner party. Then as soon as I was back in the comfort of my home, I would write about them. Even as a little girl you could find diaries upon diaries that talked about the amazing people I had met and what I wanted to do when I was older. I wanted to help make the world a better place. A bit of a tall order for anyone let alone an eight year old. But I never forgot that passion to write and that want to listen to inspiring people and share it with others who the message could help.
Then a few years ago I got into blogging. It was the ultimate tool for expressing myself and like an extension hand that I could hold out to help others however near or far. It started with Island Meets City I was 21, and like any 20-something year old, I was a bit lost. I talked about my experiences with life and health while trying to remain as positive as I could (considering the circumstances) and then something amazing happened – in what I thought of the small little corner in the web – I had my first email from a woman I had touched, and within a few weeks I was receiving emails from people all over the world with autoimmune conditions just like me. Then Autoimmunee was born. Blogging provided me a way to be introspective but at the same time reconnect with everyone else, the whole ‘you are not alone’ or ‘the bigger picture’ as some may call it.
As we move into a more interconnected world, where social media and blogging is a big thing, we are relating to others in what feels like a closer vicinity. Some people might see it as making us more lazy in communication, which in some ways is true depending on how you’re using it.
But the way I see it, it is a powerful tool to share your message in a way that can be as genuine as a conversation in person. If you truly believe in your product and services, and that it can help transform someone’s life – there is no artifice in writing and sharing about it. We are all ‘working’ for monetary value, but what we also work for is purpose value. We have a purpose through our occupations, whether it be as a direct impact from doing what you love, or by having that job provides you with the means to do what you truly love in your personal time. And that is why I ghost blog!
I write for businesses so they can focus on their core business – and follow their true purpose in life. To help them do the things in both their business and personal lives that make them excited, invigorated and feel most productive.
If you don’t feel you have the time to write a blog, or you don’t like writing, as a ghost blogger I can help you still be part of that conversation your potential customers are having right now – because regardless of whether you want to participate or not it’s happening! Can you imagine the value it would be if you were a part of it? A direct link to the thoughts and behaviours of people who really want and need your products and services but don’t know about them? I can, and from personal experience it’s insurmountable.